Based in Orange County, California, Lifted Research Group (LRG) is a clothing brand that was founded in 1999 by Jonas Bevacqua and Robert Wright. For the 2015 holidays, the label has released a special lookbook that is a part of the EXPLORE MORE photographer series. The lookbook was shot in Toronto by Insighting and includes picturesque locations such as pastoral woodlands and modern cityscapes.
The clothes themselves ooze comfort and high quality from every pore, and they are mostly based on sporty silhouettes. Some of the most important pieces include crewnecks and graphic-print hoodies as well as nylon coach’s jackets and hooded quilted shirt jackets. You can have a look at the LRG Holiday 2015 lookbook by browsing through the following images. We can’t make up our minds on what we like more: the urban locations or the rural ones. As far as the apparel goes, we love every single piece, especially the hoodies with the graphic prints.