The 1970s marked a transformative period in the world of sneakers. During this decade, athletic shoes began to evolve from functional sportswear into cultural symbols, bridging the gap between performance and everyday style.
With advancements in technology and bold, creative designs, sneakers became an essential part of both athletic and fashion worlds.
Let’s explore the most iconic sneakers of the 1970s and the lasting impact they’ve had on both sports and popular culture.
Onitsuka Tiger Corsair (1968, rose to fame in the 1970s)
The Onitsuka Tiger Corsair, developed by the Japanese brand that would later become Asics, was another landmark in running shoe design.
This shoe served as the foundation for what would later evolve into the Nike Cortez, thanks to a collaboration between Onitsuka Tiger and Bill Bowerman.
- Why it was big: The Corsair offered better cushioning and arch support than most running shoes of its time, making it a favorite among athletes. It also introduced Japanese craftsmanship to a global audience.
- Legacy: The Corsair laid the groundwork for Asics’ rise as a leader in running technology, influencing designs that continue to dominate the market.
Adidas Superstar (1969, rose to fame in the 1970s)
While originally released in 1969, the Adidas Superstar became a household name during the 1970s.
As the first low-top basketball shoe made of leather, it revolutionized footwear on the court by providing better durability and protection compared to canvas shoes.
- Why it was big: NBA players quickly adopted the Adidas Superstar for its performance advantages. Its sleek design and versatility also made it popular off the court, paving the way for it to become a fashion statement.
- Legacy: By the 1980s, the shoe’s cultural influence skyrocketed when it was embraced by Run-DMC, one of the most iconic hip-hop groups of all time. Their endorsement cemented the Superstar as a streetwear legend.
Adidas Stan Smith (1971)
Originally designed as a performance tennis shoe, the Adidas Stan Smith quickly rose to fame for its clean and minimalist design. Named after the American tennis legend Stan Smith, the shoe was crafted to meet the high demands of professional athletes while offering a look that appealed to casual wearers.
- Why it was big: The Stan Smith was one of the first tennis shoes to feature an all-leather upper, offering a sleek and durable alternative to the canvas shoes popular at the time. Its simple design, with perforated three stripes and green heel tabs, made it stand out.
- Legacy: Over the years, the Stan Smith transcended its roots as a tennis shoe to become a fashion staple. It’s now celebrated as a timeless sneaker, equally at home on the court and in casual streetwear. Its versatility and iconic design have kept it in style for decades, making it one of Adidas’ most enduring silhouettes.
Nike Cortez (1972)
The Nike Cortez is often regarded as one of the most important sneakers in the history of footwear.
Designed by Nike co-founder Bill Bowerman, this shoe was created to provide superior comfort and support for runners. Its lightweight construction and cushioning made it a groundbreaking innovation at the time.
- Why it was big: The Nike Cortez gained massive popularity not only for its performance but also for its cultural appeal. Its striking design became iconic, especially after being prominently featured in the movie Forrest Gump years later.
- Legacy: Beyond athletics, the Cortez found a home in West Coast culture, becoming a staple in hip-hop and streetwear. Its influence continues today as a timeless piece of sneaker history.
Nike Blazer (1973)
The Nike Blazer, first introduced as a basketball shoe, was one of Nike’s earliest entries into the world of professional sports footwear.
Named after the Portland Trail Blazers, the Blazer showcased Nike’s commitment to creating high-quality athletic gear at a time when the brand was still establishing itself.
- Why it was big: The Nike Blazer featured a high-top design for ankle support, a durable leather upper, and a large swoosh logo that gave it a bold, distinctive look. It became a favorite among NBA players of the era and stood out for its comfort and durability on the court.
- Legacy: Over time, the Blazer evolved beyond basketball and found a new life in skateboarding culture, thanks to its grippy sole and durable construction. Today, the Nike Blazer is celebrated as a retro icon, embraced by sneakerheads and fashion enthusiasts alike for its vintage charm and versatility.
Puma Clyde (1973)
Named after Walt “Clyde” Frazier, a legendary NBA player known for his flashy style and smooth moves, the Puma Clyde was one of the first sneakers to blur the lines between performance and fashion. Its low-profile design and suede upper made it stand out on and off the court.
- Why it was big: The Puma Clyde wasn’t just a functional basketball shoe—it was also a style icon. It reflected Frazier’s personality and set the standard for athletes who wanted their footwear to look as good as it performed.
- Legacy: The suede construction and vibrant color options made it a favorite in the emerging hip-hop and breakdancing scenes, solidifying its place in sneaker culture.
New Balance 320 (1976)
The New Balance 320, released in 1976, marked a major milestone for the New Balance brand, helping it gain recognition as a serious contender in the running shoe market. This model was praised for its performance, comfort, and innovative design, quickly becoming a favorite among runners and casual wearers.
- Why it was big: The New Balance 320 combined a sleek design with advanced comfort features, setting a new standard for running shoes. It was lightweight and supportive, giving runners an edge during training and competitions. The shoe’s simple yet functional look also made it popular beyond sports, appealing to everyday wearers.
- Legacy: The success of the 320 helped establish New Balance as a leading brand in running footwear, known for performance and comfort. Its design paved the way for future New Balance models that would become staples in both running and casual fashion. The 320 remains a symbol of the brand’s commitment to quality and innovation.
The Legacy of 1970s Sneakers
The 1970s were a turning point for sneakers, transforming them from functional athletic equipment into symbols of cultural identity. Brands like Nike, Adidas, Puma, Converse, and Reebok not only innovated in performance but also shaped how sneakers were perceived in fashion and society.
From the streets of Los Angeles to hip-hop culture and fitness studios, these designs remain timeless, influencing sneaker trends even decades later.
This decade’s impact goes far beyond sports—it set the stage for the modern sneaker culture we know today.