We are particularly excited about this new adidas x BAIT collaboration, because we love smart, multi-layered design concepts that translate flawlessly into wearable pieces. The ‘Happy 420’ skateboarding Stan Smiths give a friendly – and relaxed – nod to April 20, the counterculture American holiday when observers unite in cannabis consumption. Hence the name Happy 420 for the sneakers.
The material of choice for this special edition was obviously hemp, which incidentally also features a stone pattern obtained by heat pressing. For anyone who doesn’t catch that subtlety, the sneakers still have more to offer. The tongue and heel tab feature prescription label designs, while the heel is wrapped in a fluffy green suede material that is satisfyingly similar in texture to marijuana buds.
Among the stones on the fabric, there is a very suggestive smiley face that just adds a happy vibe to the whole thing. Oh, and there is one more detail that we really appreciate: the tiny pocket on the underside of the tongue, which is perfect for inconspicuously carrying small amounts of… let’s say cash.
Anyone who is interested in purchasing these awesome kicks will first have to sign up to a raffle and then win the chance to buy a pair. The price is $120.