Cristiano Ronaldo, one of the world’s greatest footballers, is now the face of BMW as part of Al-Nassr’s new sponsorship deal.
The partnership makes BMW the official car sponsor of the Saudi Pro League club, further showing how football in the region is attracting global brands.
Ronaldo, who joined Al-Nassr in 2023, will help promote BMW and its luxury cars, combining sports and elegance.
The announcement came with Ronaldo posing next to one of BMW’s impressive vehicles. This collaboration is not just a football sponsorship but a partnership that highlights BMW’s focus on innovation and luxury.
More About the BMW XM Label Red
At the center of this partnership is the BMW XM Label Red, one of the brand’s most powerful and luxurious SUVs. The car combines strong performance with modern design and advanced technology.
Below are some key details about the car:
| Feature | Details |
|---|---|
| Engine | 4.4-liter V8 engine with an electric motor |
| Power Output | 748 horsepower (a significant increase from the standard XM model) |
| Acceleration | 0 to 60 mph in just 3.7 seconds |
| Interior Design | High-quality leather seats, exclusive red accents, and a sleek dashboard |
| Technology | Advanced driver-assistance systems, a curved display screen, and a premium sound system |
| Sustainability | Plug-in hybrid system allowing electric-only driving for short distances |
| Price | Approximately $185,000 |
The BMW XM Label Red stands out not only for its speed and power but also for its luxurious interior. It features exclusive red accents and modern materials that reflect elegance. The car also offers sustainable options, allowing drivers to use electric power in cities, which aligns with the growing demand for eco-friendly vehicles.
A Strategic Partnership
This sponsorship shows how Al-Nassr is growing in global recognition, and Cristiano Ronaldo plays a big role in attracting top brands. BMW will gain visibility in key markets, including the Middle East, where luxury cars and football are both highly valued.
For Ronaldo, this partnership adds to his long list of endorsements. It’s not surprising that he is chosen to represent a car like the XM Label Red, as it mirrors his own qualities: power, precision, and luxury.
Source: Al Nassr