The 2016 Summer Games that will take place in Rio de Janeiro are being celebrated by FILA Brazil in a special way through a fantastic campaign photographed by Luiz Tripolli. The campaign was put together in partnership with the Escala Agency, and it was dubbed “Live the Legacy” as a nod to the brand’s commitment to use signature heritage styles against the backdrop of Rio de Janeiro.
The “golden age” look of the metropolis was emphasized by blending iconic landscape images with various lifestyle elements complemented by FILA’s own classic athleticism. The entire campaign will mainly focus on print materials, with various multi-page image spreads scheduled to appear in various magazines and newspapers. Some of the most important locations showcased in “Live the Legacy” are the renowned Lapa Arches and Copacabana Beach.