Jordan Brand Reveals A New Ultra.Fly Basketball Shoe

Jordan Brand is launching a new pair of basketball shoes named Ultra.Fly, which was inspired by Michael Jordan’s “Black Cat” nickname given to him during playoff time. You see, Jordan made a habit out of analyzing the flow of the game during breaks, which allowed him to come up with very good strategies for striking exactly when the time was right.

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The Ultra.Fly represents a nod to his nickname, and so it features a Kurim material overlay that also acts as a cage for the shoe in order to provide a flexible custom fit. Moreover, the upper’s design replicates the look of a spotted leopard, which further enhances the overall cat theme.

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