Jordan Brand Unveils the Zion 4: Built for Strength and Speed

Jordan Brand has introduced the Zion 4, the latest signature shoe designed for NBA star Zion Williamson.

This new model is engineered to highlight Zion’s unique combination of strength and speed, offering innovative features to help athletes excel on the court.

At the heart of the Zion 4 is its Cushlon 3.0 drop-in midsole paired with a full-length parabolic Air Zoom strobel.

This advanced cushioning system delivers a springy, responsive feel during takeoff and soft, comfortable landings. Whether soaring for a dunk or making quick, dynamic moves, the Zion 4 ensures players can perform with confidence and ease.

The shoe’s computationally designed outsole enhances court grip and durability, providing excellent traction where it’s needed most.

This design supports seamless transitions between movements, allowing athletes to focus on their game without hesitation.

The Zion 4 continues to build on the containment, responsiveness, and impact protection of Zion’s earlier models, offering even greater comfort and performance.

Jordan Brand has also improved the fit of the Zion 4 to make it suitable for a wider range of athletes.

While keeping the drop-in midsole setup from the Zion 3, the new version refines the fit to enhance support and adaptability for players of all levels.

The design of the Zion 4 reflects Zion Williamson’s personal story.

The Damascus Steel launch colorway represents strength and resilience, while the Mud to Marble and Forged in Fire styles symbolize his determination and hard work on the journey from Marion, South Carolina, to the NBA. Additionally, an upcoming white and black colorway adds a timeless, classic touch to the collection.

The Zion 4 will soon be available for purchase.

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