The brand new Porsche Design Sport from adidas campaign for Spring/Summer 2017 was created in collaboration with the brand’s ambassador Xabi Alonso, and it shows off an intimate look into Xabi’s life. The collection’s theme revolves around Urban Commuting, and the campaign follows Xabi as he goes about his business on a normal day.
His activities include, running with his wife, training, cycling, relaxing at home and going out to dinner at the day’s end. As for the pieces that are a part of this collection, they include a padded jacket with premium PrimaLoft Gold insulation, a reflective jacket with an all-over hexagonal print, and a pair of seven-eighth tights that impress with reflective details. There’s also an Endurance Leather 2.0 training shoe included, which was created using lavish leather and features the brand’s BOOST technology.