Kanye West‘s popularity in the fashion world is increasing at a rapid pace, as the rapper/fashion designer is joining hands with renowned brands such as adidas Originals for its creations. CR Fashion Book has released the complete YEEZY Season 1 editorial called “Gen-YEEZY”, which includes a series of incredible shots captured by photographer Sloan Lauritis.
The models featured in the editorial were chosen by Kaney West himself, and they are Vic Mensa, Holt, Tink and Fetty Wap. This is the very first collaborative collection created by Kanye West and adidas Originals, which means that expectations are really high. From what we’ve seen so far, the four models did a fantastic job in highlighting Kanye’s artistic capabilities. Have a look at “Gen-YEEZY” yourself and you’ll see what we’re talking about.