- Super Bowl advertising revenue has skyrocketed over the past two decades, reflecting the growing importance of the event for global brands.
- Each year has seen groundbreaking ads, with many featuring celebrities, innovative storytelling, and record-breaking costs.
The Super Bowl isn’t just the pinnacle of American football; it’s also the ultimate stage for advertisers.
Over the years, the event has evolved into a showcase of creativity and investment, with brands competing for viewer attention and cultural impact.
Below, we delve into the advertising revenue trends from 2003 to 2024 and highlight some of the most notable campaigns from each year.
| Year | Revenue (in million U.S. dollars) |
|---|---|
| 2024 | 700 |
| 2023 | 650 |
| 2022 | 600 |
| 2021 | 580 |
| 2020 | 550 |
| 2019 | 530 |
| 2018 | 500 |
| 2017 | 470 |
| 2016 | 450 |
| 2015 | 420 |
| 2014 | 400 |
| 2013 | 380 |
| 2012 | 360 |
| 2011 | 340 |
| 2010 | 320 |
| 2009 | 300 |
| 2008 | 280 |
| 2007 | 260 |
| 2006 | 240 |
| 2005 | 220 |
| 2004 | 200 |
| 2003 | 180 |
2024
In 2024, Super Bowl advertising revenue reached a staggering $700 million, the highest ever recorded.
The most expensive ad that year was created by a leading tech company featuring AI-powered avatars, costing $15 million for a 60-second spot.
This marked a turning point in how brands utilized AI and virtual reality for storytelling. Additionally, brands like Pepsi, Pringles, and Amazon showcased ads with sustainability themes, capturing the zeitgeist of a more eco-conscious audience.
2023
The 2023 Super Bowl generated $650 million in advertising revenue, with the most expensive ad coming from an electric car manufacturer.
Their cinematic campaign cost $13 million, emphasizing the transition to greener transportation.
Beyoncé’s appearance in a Pepsi campaign was another highlight, accompanied by Budweiser’s nostalgic Clydesdale ad that tugged at the heartstrings of viewers.
2022
In 2022, advertising revenue climbed to $600 million.
A cryptocurrency exchange debuted a star-studded campaign, which cost $10 million, marking the rise of digital assets in mainstream culture.
The Super Bowl was also characterized by ads exploring the metaverse and NFTs, reflecting the growing influence of blockchain technology in consumer awareness.
2021
The Super Bowl of 2021 earned $580 million in advertising revenue.
Amazon’s Alexa ad, featuring a Hollywood A-lister, stood out as the most expensive at $9 million.
That year’s commercials leaned heavily on humor, with Doritos and M&M’s producing memorable and widely discussed campaigns.
2020
In 2020, Super Bowl ads generated $550 million, with Google’s emotional “Loretta” ad taking the crown as the most expensive at $7 million.
The ad highlighted the power of technology in preserving memories, resonating deeply with audiences. Hyundai’s comedic “Smaht Pahk” ad and Coca-Cola’s animated campaign were other notable entries.
2019
Advertising revenue reached $530 million in 2019.
Bud Light’s crossover ad with “Game of Thrones” was the most expensive and garnered significant attention for its creative collaboration, costing $6.5 million.
Audi’s futuristic ad and T-Mobile’s humorous campaigns were other highlights.
2018
In 2018, revenue hit $500 million, with Amazon’s Alexa ad making a splash at $5 million.
Tide’s innovative “It’s a Tide Ad” campaign redefined meta-advertising by cleverly inserting itself into other ad genres.
2017
The 2017 Super Bowl brought in $470 million in ad revenue.
A car company’s storytelling-driven ad was the most expensive, costing $5 million. Socially conscious themes from brands like Airbnb and Coca-Cola also resonated, reflecting societal shifts.
2016
In 2016, Super Bowl advertising revenue reached $450 million.
The most expensive ad came from a luxury car manufacturer, which spent $5 million on a cinematic ad showcasing their latest model.
This year also saw notable campaigns from brands like Coca-Cola with their “Taste the Feeling” ad and Doritos’ consumer-created “Crash the Super Bowl” entries, which continued to engage audiences with humor and creativity.
2015
By 2015, Super Bowl advertising revenue climbed to $420 million.
The most expensive ad was a heartwarming Budweiser spot titled “Lost Dog,” costing $4.5 million.
Other highlights included Always’ groundbreaking “#LikeAGirl” campaign, which tackled gender stereotypes, and Snickers’ “You’re Not You When You’re Hungry” ad featuring Danny Trejo.
2014
In 2014, revenue hit $400 million, with the most expensive ad coming from a tech giant promoting its latest innovation at $4 million.
Coca-Cola’s “America the Beautiful” ad, celebrating diversity, stood out, alongside Jaguar’s “Good to Be Bad” campaign, which featured British actors portraying charming villains.
2013
Super Bowl advertising revenue in 2013 reached $380 million.
The most expensive ad was Samsung’s “The Next Big Thing,” starring Seth Rogen and Paul Rudd, costing $3.8 million.
Other notable campaigns included Taco Bell’s “Viva Young” ad and Chrysler’s “Farmer” tribute featuring Paul Harvey’s iconic narration.
2012
In 2012, advertising revenue totaled $360 million. Chrysler’s “It’s Halftime in America” ad, narrated by Clint Eastwood, was the most expensive at $3.5 million.
The year also featured Honda’s nostalgic “Matthew’s Day Off” ad and Doritos’ consumer-generated “Crash the Super Bowl” contest, which continued to engage audiences.
2011
Super Bowl advertising revenue in 2011 reached $340 million.
Volkswagen’s “The Force,” a humorous ad featuring a child dressed as Darth Vader, was the most expensive at $3 million.
Other highlights included Pepsi Max’s “Love Hurts” and Bridgestone’s “Reply All” campaign.
2010
In 2010, revenue climbed to $320 million, with Google’s minimalist yet powerful “Parisian Love” ad standing out as the most expensive at $2.8 million.
Other memorable ads included Snickers’ debut of the “You’re Not You When You’re Hungry” campaign and Coca-Cola’s “Sleepwalker” ad.
2009
By 2009, Super Bowl ads generated $300 million. Budweiser’s “Clydesdale’s Circus” ad was the most expensive at $2.7 million.
Audi’s “Chase” ad and Pepsi’s “Refresh Anthem” featuring Bob Dylan and will.i.am added to the spectacle.
2008
In 2008, advertising revenue hit $280 million. Pepsi’s “Justin Timberlake” ad was the most expensive at $2.7 million.
Other highlights included Bridgestone’s “Scream” campaign and Coca-Cola’s “It’s Mine,” a balloon chase featuring iconic characters.
2007
Super Bowl ads in 2007 generated $260 million, with Coca-Cola’s “Happiness Factory” being the most expensive at $2.6 million.
Doritos’ “Live the Flavor” campaign, created by a fan, and GM’s “Robot” ad were other highlights.
2006
In 2006, revenue reached $240 million. Budweiser’s “The Wave” ad was the most expensive at $2.5 million.
Memorable campaigns included FedEx’s “Caveman” ad and Sprint’s “Crime Deterrent” phone commercial.
2005
Super Bowl advertising revenue totaled $220 million in 2005. Anheuser-Busch’s “Applause” ad, honoring U.S. troops, was the most expensive at $2.4 million.
GoDaddy made its Super Bowl debut with a controversial yet memorable campaign.
2004
In 2004, revenue climbed to $200 million, with Budweiser’s “Donkey’s Dream” ad costing $2.3 million as the most expensive.
Pepsi’s “Gladiator” ad featuring Britney Spears, Pink, and Beyoncé was another standout.
2003
Super Bowl advertising revenue in 2003 was $180 million. Budweiser’s iconic “Replay” ad, costing $2 million, was the highlight of the year.
Reebok’s “Terry Tate: Office Linebacker” campaign also became a cultural phenomenon.